The problem is that if what arrives in the package is orange, the customer returns the product. The major clothing brands know this well: there are many returns every day because when a customer buys a red t-shirt, that’s what they expect to receive. Hundreds of photographers take thousands of product pictures and need to see the color faithfully once the photo is uploaded to the online store… more than anything else because the number of returns is closely linked to it. In biology it is used to capture the colour of tissues and in forensic photography to record the exact colour of evidence.īut e-commerce is perhaps the area where most demand is currently being made. Also, in areas such as landscape or animal photography, where correct profiling guarantees the true colour of the coat or plumage (this detail allows the male to be distinguished from the female in many species of birds, for example). There are also other areas where faithful colour is needed, such as commercial product photography or fashion. 5ª EdiciónĪ picture by Joan Mirò (a Catalan painter), with an IT8-EGM as a reference.
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